By Simon Setyano
It is always a debut that which scenario best off for a seed entrepreneurship: set up without customers and customers without set up. Many tends to agree, it is the more difficult and resource consuming part to find your customers.
Here we see some working advices from STARTUPSPEOPLE.com top contributor Simon S.
- Develop a plan. Consider who would make the ideal customer for you. If you sell to businesses, consider what department is most likely to buy your products or services, and what individual (what level of responsibility) would be the one to determine the specific purchase requirements. Do make some calls if you don’t know, as Emails rarely work. Determine how long the buying cycle is. Is buying your product a decision that can be made quickly by a single person? Or are you selling something that has a long buying cycle, possibly involving multiple individuals? Write all this information down and look for patterns. Then, plan ways to put yourself and your information where the people in your target market can find it when they are ready to buy.
- Look for and follow business prospects on social media. Don’t try to sell to them on their social media feeds. Instead, try to develop true relationships. Retweet or comment on their posts.
- Be sure your website and social media pages make it easy for visitors to know how to reach you. Better yet, give them a reason to give you their contact information. An offer of a free newsletter, a free guide to something related to your industry. Then follow up regularly on those leads.
- Attend meetings your prospects might appear. Look in the newspapers to see what other organizations hold events that might attract your target market and attend some of those meetings.
- Follow up after meetings. Contact the people you’ve met to see if they may be prospects. If they say they don’t need your services now, ask when a good time to call them back would be, or if they have business associates who could use what you sell now.
- Work your personal network. Ask your friends if they know of people who can use your services, or people who may know others who could use your services.
- Study your successful competitors. Where do they advertise? Where do they network? What tactics do they use? What works for them may work just as well for you.
- Test pay-per-click (PPC) and other online advertising. To keep costs down, target your ads so they reach people who are similar to your most probable prospects, and target them so they only show up in the geographic region you service.
- Claim your place in Google Business. While you’re at it, be sure to list yourself in any directories you qualify for. Chambers of commerce, and other local business groups often have member directories in which you can list contact information and website url.