Innovation is one of the most important investment a long-term focused business owner can do. It is simple by the time at once new technology or new market is getting modelled and once new markets are getting saturated by the time. Innovation is attempted to answer the latest and always evolving requirements of the Customer and it also brings benefit that it is hard to copy by the competitor. The challenge is defining what product or service or working mythology should be innovated. Innovation could be done at any level of the business by fundamentally changing the way of doing or the existing portfolio. Not to mix with the LEAN concept where we have objective to improve the current procedures mostly.