Envision you are in a KFC and asking for a drink you say… Coke. How about searching something on the net you are….Googling! all about top class brands which have become so well-known, they’ve replaced the generic terms for similar products in our language. For a brand to become a proprietary eponym is pretty much the peak of brand awareness. The very few best of the best achieves it, however that doesn’t mean you can’t climb high in the awareness ladder of your brand.
While there’s no workbook method for becoming a household name, there are the top 10 brand-building strategies which helped thousands of people to grow brand faster.
Here we go Startupspeople.com’s finest pieces of branding advice.
- Referral Programs
Users will gladly spread word of your product or service when they know they’ll get an added incentive. Usual referrals program offers extra (upgraded) benefit of the service you already use in return for the new visitors you bring to the table.
- Visual imaging
Infographics are a colorful way to display interesting marketing data and statistics. These content hearts often get shared far and wide, making them a great tool for brand building and thought leadership.
- Local Partnerships
Another great brand building strategy is to get involved with local partnerships. This turned to be extremely important during the course of most of the entrepreneurship; get prepared for it and go for it at any sensible occasion. (The Author’s personal experimented advise, may not represent fully the views of STARTUPSPEOPLE.com)
Everyone loves free goodies! Put your brand name on pens, towels, shorts, etc, then give away your items at the PR events or in your local community. You are guaranteed to get many word-of-mouth credit.
- Social Media Competitions
Run a social media contest in which contestants submit a photo or video, with other users voting for their favorites. Contestants will share the link with friends and family to get more votes, building your brand awareness as a result.
- LinkedIn Publishing
We already talked a bit about the value of guest posting, but there are also other methods to get published and spread your name across the web. If your posts get enough attention, it could wind up in the LinkedIn home stream for other users. As an added bonus, having posts attached to your LinkedIn account also helps you seen as an established leader.
- Unique Personality
One surefire way to increase band awareness is by giving your brand a fun, unique brand identity. If you work in an industry were a little dose of comedy or personality is appropriate, being shocking can make your brand tremendously unforgettable.
- Pay Per Click Advertising
With SEO becoming more competitive every day, while organic Google real-estate shrinks, PPC is a smart solution for getting your brand seen on Google. With targeted keyword research, you could be showing up at the top of Google for relevant searches.
- Remarketing Campaigns
Remarketing is a professional tactic for increasing brand awareness. Why? Remarketing involves showing ads to users who visited your site, but left before converting. Remarketing ads are placed all across the web on sites your customers visit. Soon they’ll be seeing your business everywhere – on their favorite blogs, while shopping online, etc. It’s a great way to improve your conversion rate.
- Debate topics
While this approach isn’t for everyone, one way to get your brand noticed is by being controversial. Take an unlikely stance on a hot industry topic, and you may find yourself attracting quite a bit of attention. Whether it’s good or bad attention depends on the subject matter and your approach. Then again, there’s no such thing as bad press.