The internet has transformed business marketing. No matter what you do, the internet will be there to be taken into consideration. Many business models are using the internet to promote their business via websites, blogs, email, social media sites like Facebook and networking sites like LinkedIn. improving customer service.
Promoting your company online
Your website is no use if nobody visits it. Simple steps like choosing a memorable name, promoting your website and driving traffic to your site via email marketing campaigns and including your web address in printed materials can all help.
Social media marketing is now routinely used by many businesses to promote their businesses online and engage with customers and to build their brand. Creating a presence on Facebook and LinkedIn can allow you to communicate directly with exisiting and new, target markets.
However, one of the best ways to get visibility is to appear high up in search engine rankings. SEO and Pay per Click (PPC) advertising are generally considered the best ways to get people to your site.
Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website.
Email marketing has the benefit of lower costs and higher response rates than traditional marketing mailings. It is also easy to track responses so that you can easily test what works and tweak your emails to increase response rates.
Social networking sites like Facebook and LinkedIn are crucial tools to help you reach out to your target market online. They allow you to set out your stall, demonstrate your expertise and build relationships with clients, prospects and suppliers. Above all they enable you to promote yourself and your business widely, drive traffic back to your website and eventually increase sales.
At the very least, a website can help your customers find you, providing contact details and showcasing your work. But the marketing opportunities that the internet presents go much wider and deeper than this. You can tell visitors about your product or service and promote special offers. You can improve customer service by giving useful information and enabling customers to offer feedback.