Your personal brand is how the world perceives you. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting, particularly when you are an entrepreneur. As soon as people know who you are and begin to identify you with a specific area of expertise, you are building you personal brand.
If you’re looking to build your personal brand, here are some tips how to go about it…
- Be yourself
Imagine how hard it would be to build a brand around your “fake” self. You would have to act a certain way, appear a certain way, and say certain things, regardless of how you felt about it. Some professionals suggest going about building a personal brand by shaping and molding what others see, but this is exhausting to maintain in the long run.
Your brand should be a reflection of who you are. Always remember, people connect with other people. If you don’t appear to be a real person, or if it just looks like you’re faking it, the other people don’t trust you.
Building a personal brand is first and foremost developing an understanding of your true self, and then project it to the world.
- Speaking engagements.
If you’re looking to build your brand, then you should speak to public. Naturally, this will mean developing your communication skills. If you speak in exactly the same manner others do, you will never stand out from the crowd. Speaking engagements are opportunities to be seen and heard. Start small, and keep building. You may not land high-quality speaking engagements off the bat, but if you keep swinging, you’ll build your following and get invited to speak at bigger, more notable events and conferences.
- Build your online presence.
Do you know how you’re appearing and coming across online? This is something you’re going to want to monitor on an ongoing basis, and improve upon whenever and wherever possible. Do you have social media profiles? If so, are they fully completed with all of your information? Do they present you in the best light possible, and make you look professional? Are you using high-quality professional photography? Are you interacting with others and sharing their content? Do you have a website for your personal brand? One of the best ways to rank in search for your name is to build a website. This gives you considerably more control over your online presence than social media. It can’t hurt to add new content to your site on a regular basis, either. You can get a domain with this GoDaddy (link) for just 99 cents – so there’s no excuse to delay. Try to buy your own name if you can.