With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned. Of course, online marketing is hugely important in today’s Internet-connected world, but offline engagement with customers still has unique and distinct value that shouldn’t be forgotten.
- Engage in offline guerrilla marketing
Guerrilla marketing is a generic term for the use of unconventional marketing strategies, and because online marketing channels are so narrowly structured, offline is the best arena to flex your small business’s guerrilla marketing muscle. Offline guerrilla marketing ideas:
- Leave sticky notes in random places.
- Use chalk to advertise promotions on a walkway.
- Give branded bookmarks to your partners
- Use sticky notes to create temporary images on buildings, cars, etc.
- Speak at events
Professional events offer a great way to meet new people, share your ideas, and build brand awareness. They’re even more effective if you speak at them. Find a local event related to your industry, come up with an educational topic you can speak on, and volunteer.
- Drop business cards
- Leave a business card with your tip at a restaurant.
- See a public bulletin board? Put up a business card.
- Take pictures of everything
Because social media marketing takes place online, many business owners and marketers forget that social campaigns can be boosted by offline efforts. One way to do this is by taking photos of company events and daily activities, and then posting those online. Videos help too. If someone from your company speaks at an event, for example, record it and upload it to YouTube. Real-life photos from the offline world show the personality of your company and increase online user engagement.