8 Deadliest Start Up Mistakes

8 Deadliest Start Up mistakes

Whether your venture is a new pizza parlor or the hottest new software product, beware: These eight flawed assumptions are toxic. 1. Assuming you know what the customer wants First and deadliest of all is a founder’s unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them. Any dispassionate observer would recognize that on Day One, a start-up has…

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